--- title: What is the Users Dashboard? description: The Users Dashboard lets you get to know your users better and helps you understand if you're effectively engaging them. --- [Skip to content](https://kb.smooth.tech/knowledge/users-dashboard#main-content) English Show submenu for translations [Report An Issue](https://kb.smooth.tech/knowledge/kb-tickets/new?hsLang=en) ![CBF2D5DD-379E-4240-B922-9B02697B7958-2.png\]](https://kb.smooth.tech/hs-fs/hubfs/CBF2D5DD-379E-4240-B922-9B02697B7958-2.png?height=50&name=CBF2D5DD-379E-4240-B922-9B02697B7958-2.png) Open main navigation Close main navigation - English Show submenu for translations - [Report An Issue](https://kb.smooth.tech/knowledge/kb-tickets/new) - Check out our website Check out our website How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.smooth.tech/knowledge?hsLang=en) 2. [Portal](https://kb.smooth.tech/knowledge/portal?hsLang=en) 3. [Dashboard](https://kb.smooth.tech/knowledge/portal?hsLang=en#dashboard) # What is the Users Dashboard? ## The Users Dashboard lets you get to know your users better and helps you understand if you're effectively engaging them. In the merchant portal, *navigate to Dashboard.* ![](https://lh7-us.googleusercontent.com/ybliIarS06vLKKe2CHaMOf9rDrTL4pkTmctf150LEByNSOIfwzu6GN0Lu5koMeAYvlTWt2xADByVxD1jZswJ_RAFbNR_qa4y4kYtqjUXAtC6lORlCFKGrEOa0hQ5hxt1JTURvF0EwmSXv0Pk-tjAK9Q) *Select the dashboard titled “Users”.*  ![](https://lh7-us.googleusercontent.com/xBqHO8u4EcudvexosH3aOQhPdguZIbiaQLV-WhXgPUKIEXMCA0JjkZt6gXjE9lHpcpJNWGqHsbYjJx9wu11KVcuVEeSy4Bpsz-xNbWULo7NQYviiZ8Rg7snCKewcbfvFXPaXZo5xEKPhAuXU7eb-IHo) *Select the time period* you want to view your data.  ![](https://lh7-us.googleusercontent.com/xKQIlZ7HIv6uCGVskJPei91FgfhMUW2bIdWw2u1xGxAfQc4sd367eq3ig6MH6Y2ajkcVxeure2f1I9n3kwDiZFz7a_9Taxp7Eudeqd8H-nOuBNt8yIIaHv-NlaBnvesaLf5YRtgWjKIkHfN5I-iBx9k) ![](https://lh7-us.googleusercontent.com/_35tJTuAg03IYVQUPmMfYheg8dS1wejJG9KyPAWIlk5qXM7doZRYZ-dLesgo5YqZqjGJHtyHdSSkHfEJCdxfZGijmwFXOHcNBDDO5csPJ7phL0kPuTqTUJtzNGauRHrLhx0XTjjVn3rhyItXXjh1b7U) This dashboard gives you two sets of information.   **Summarized Data:**  - **Active Users:** A user who has made a transaction within a specified period. - **New Sign Ups:** The number of newly registered users. - **First Time Users:** The number of users who have made their first purchase. - **New User Conversion:** The rate of how many newly signed users made their first purchase. **Graphs:**  - **Active Users:** Compare the number of users who have made a transaction against the current and previous period. The current period will be based on your selection under “Time Period”, while the previous period is measured against the time period you've selected. For example, if you choose "past 30 days" as your time period, the previous period would be thirty days prior to that. - **New User Sign Ups:** Compare the number of newly registered users against the current and previous period. The current period will be based on your selection under “Time Period”, while the previous period is measured against the time period you've selected. For example, if you choose "past 7 days" as your time period, the previous period would be seven days prior to that. - **Referral Stats:** Referral stats shows how many *total referrals* users have sent and compares how many of those are converted and unconverted referrals. A high number of converted referrals may demonstrate your referral program is attractive. - **Active User Age:** Gives you a breakdown of how many of your users fall into different age categories. - **Cumulative User Sign Ups:** Highlights how many users signed up for the app or web during the selected time period. 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