Utilize the menu capabilities of the Merchant Portal to increase your customers’ basket size. Here are some helpful tips to accomplish this goal!
Enticing Product Images
A good product image goes a long way. Most people eat with their eyes first - especially when they’re hungry! Be sure to add a high quality image to each product to showcase your delicious products and meals.
Bundle Your Products
Customers love an easy ordering experience, especially for larger orders. Try bundling your products into “meal deals” that cater to different group sizes and offer a lower price than the a la carte menu as an incentive. For example, a meal for 2 or a meal for 4 will be a much faster ordering experience for the customer. This approach will likely increase your average basket size since meals often include additional products like appetizers, beverages or desserts that the customer may not have ordered on their own.
Upsell Menu
The upsell menu appears in the cart screen, which is where the customer reviews the products they’re about to purchase. Leverage the upsell menu by showcasing appetizers, desserts, beverages and sides that can easily be added to an order. It’s like waiting in line at your favourite store and standing in an aisle full of tempting products… It’s hard to resist!