Social media
Announce your new app or web-ordering site through all of your social media channels, such as Instagram, Twitter and Facebook. Continue to frequently post to encourage people to download your app or use your web-ordering and include links to the app on the App Store and Google Play. Share videos of the app or web-ordering site in-action. And don’t forget to use social media to spread the word about any limited time offers or special promotions.
In-store marketing
Inside your locations, use table cards and posters to promote the new mobile app or web-ordering site. Your posters can include callouts to showcase a first-time offer that customers receive when they download the app or order from the web.
Exterior signage
Use signage on the outside of your locations to share the news of your new mobile app or web-ordering site. The window posters can feature a headline like “Download the NEW [brand name] app” or “Visit our NEW web-ordering site” to let passersby know you have something fresh to offer.