PROMO CAMPAIGNS: Coupon Codes Versus Offer Codes

This article will answer what is a coupon code and what it can do and what is an offer code and how's it different.

1.    What is the coupon code in our system & what it can do?
  • Coupon codes are self-manageable through the portal 
  • Coupon codes can be used to give dollar discounts or loyalty points (assuming loyalty is setup and configured as part of your program)
  • Coupon codes can be accessed through the Account section in the app or web
  • The same coupon code can be used multiple times but only one redemption per user
  • The coupon code is not available at checkout
  • The coupon code is not available for guest user  (Guest Checkout)

2.     What is the offer code? How is it different from a coupon code?
  • Offer codes are another way to activate an offer on our offer engine. 
  • This is also mentioned as 'Offer promo codes' in the app.
  • Offer codes can only be added at checkout to activate an offer 
  • The offers that can be activated using an offer code are discount offers, free item offers, carry-over $ offers, and bonus point offers
  • Multiple offer codes can be mapped to an offer
  • Offer code is only redeemable once - no multiple or multi-user redemptions 
  • Offer codes are not self-manageable yet (not yet available on the portal)