A buy one get one offer, also known as BOGO, is one of the most effective offer types because it provides the end user with a discount… or better yet, a FREE product. These campaigns typically see a large boost in new sales!
Example
Title: BOGO Lemonade
Subtitle: Buy one large lemonade, get the second one 50% off
Description: Add 2 large lemonades to your cart to qualify. Offer automatically applied at checkout. **Limit to one redemption per customer**
Portal Setup
- Engagement > Offers > Create Offer > Offer Type: Discount
- Include the Offer Information, Location Availability and Offer Source(s)
- Pre-Required Products: select “lemonade” from the product list, select “large” from the variant list
- Eligible Products: select “lemonade” from the product list, select “large” from the variant list
- All required products need to be in cart for this offer, so we would answer “yes” to this question. Note: If there are multiple required products eligible for purchase to redeem a second item at a discount, then the answer to this would be no.
- Free Item Options: Select “Percent” from the dropdown list and input 50 in the “Discount Amount” field
- Select “Auto-Redeem”, unselect “Reusable” and “Apply Multiple”
- Review the offer and click “Save”