Utilize the marketing capabilities of the Merchant Portal to stay top-of-mind with your app users. Let’s explore some of the tools you can use to do this!
Push notifications
Send push notifications to notify your app users about upcoming promotions, events and more. If you have a first-time offer, target users who have not redeemed it yet with the segment tool. The segment tool groups specific users so they receive information that is relevant to them, increasing the chance of your push notification converting into a sale. Head over to the engagement > mobile messages section of the portal to get started.
App feed marketing card
Marketing cards enable you to communicate with your users through the app and appear on the home screen when logged into an account. Share news, send reminders or showcase a new product. The possibilities are endless! It’s good practice to give customers more than one reminder about a promotion in case they miss your first message. Head over to the engagement > app feed section of the portal to get started.
Coupon Codes
Coupon codes are a great feature that can be used in tandem with other marketing tools, such as an email blast or social media. Create a coupon code to reward users with a dollar discount or loyalty points and distribute it to users through your media of choice. Head over to the engagement > coupons section of the portal to get started.